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A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. MLG covers an important aspect of conducting a trend analysis for an organization which is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment. MLG adapts unique marketing research methods, such as surveys, interviews, and observations of consumer behavior, help in understanding the trends and behavior in the market.

While determining future objectives for a product or service, MLG uses market trend analysis as a basis on which future market projections are made. Trend analysis is a very common strategic tool for understanding the market maturity (i.e., whether the market is in a growth or decline stage) to gauge future market potential and the overall position of a business in the market. Since market trend analysis involves understanding past market behavior and expected future market innovations, MLG is involved in collecting relevant data which is the backbone of conducting trend analysis. The authenticity of this data determines the accuracy of the projections, which subsequently impacts the objectives set for a particular product or service.

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